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- +62 8123 45678
- NEO SOHO, Jl. Letjen S. Parman, West Jakarta, Indonesia
We integrate data, creative, and performance to drive growth across all channels.
By combining international marketing trends with localized digital communication and offline experiential events.
We provide one-stop, customized, and locally adapted long-term marketing solutions that help Chinese and Indonesian brands grow from 1 to 10, and from 10 to 100 in their respective new markets.
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In September 2024 Wuling expanded its dealer network with the launch of the ZHC Aladin International outlet. Miso Culture was entrusted with the critical role of managing the Grand Opening Ceremony which was a pivotal moment to establish the dealership presence and welcome its first wave of customers.
The objective was to create a seamless professional and celebratory event that reflected the innovative brand spirit of Wuling while ensuring the specific identity of the ZHC Aladin International partner shone through. We were tasked with delivering a comprehensive event solution covering everything from initial planning to the final documentation output to ensure the launch was not just an event but a memorable milestone.
Our approach was holistic as we served as the backbone for the entire ceremony. We managed the Event Planning and Execution by meticulously designing the rundown to ensure a smooth flow of activities that engaged VIP guests and attendees. We handled the production of all Materials ensuring that every visual touchpoint from banners to stage design aligned perfectly with the corporate identity standards of Wuling.
Beyond the logistics we executed a targeted Promotion strategy to drive awareness and attendance. Crucially our team provided professional documentation services by capturing key moments of the ceremony with a cinematic and well conceptualized approach. This ensured that the energy of the launch was preserved in high quality visual assets ready for future marketing use.
The Grand Opening Ceremony was executed flawlessly creating a strong first impression for the ZHC Aladin International dealership. The event ran smoothly with high engagement from attendees and stakeholders successfully marking the official entry of the outlet into the market.
The key output was a comprehensive package of event documentation that was mature well conceptualized and professionally produced. These visual assets served not only as a record of the day but as powerful promotional tools that showcased the readiness and professionalism of the dealership to the wider public.
Indonesia Coal and Energy Expo (ICEE) 2025 aimed to solidify its presence in the Indonesian market as a premier industry event. To achieve this, Miso Culture was tasked with executing a comprehensive integrated campaign from April to May 2025 that spanned both online digital ecosystems and offline event support.
The primary objective was to build a robust digital footprint from scratch, drive high-quality leads for the exhibition, and ensure a seamless on-ground experience during the event days. Our role encompassed end-to-end management, from social media architecture and content production to real-time event coverage and logistical support.
Our strategy was divided into two core pillars: Online Operations and Offline Event Support.
On the digital front, we established and managed official accounts across four major platforms: Instagram, TikTok, LinkedIn, and Facebook, ensuring a cohesive brand voice tailored to each channel.
We produced 14 pieces of original content—including high-engagement video recaps like “ICEE 2025 Dalam 1 Menit” and assisted in publishing 11 additional posts to maintain a consistent content cadence. This organic effort was amplified by targeted advertisement placements designed to capture professional leads.
For offline support, we extended the brand’s visibility beyond the screen. This included launching high-impact airport advertisements to capture traveling professionals and managing on-site logistics such as event giveaways (highway cards) and coffee services.
During the event, our photography and design team provided real-time coverage, shooting and editing videos on-site to upload fresh content immediately, keeping the digital audience connected to the live energy of the expo.
The campaign delivered exceptional growth and engagement metrics that surpassed industry standards. We successfully amassed a total following of over 13,000 across all platforms, with TikTok and Facebook showing particularly rapid growth at a Cost Per Follower (CPF) significantly lower than the industry average.
The integrated approach generated over 1 million impressions and successfully collected more than 1,500 qualified leads, directly contributing to the exhibition’s foot traffic and business opportunities.
Furthermore, Instagram demonstrated strong conversion performance with a conversion rate (CVR) of 14.56%, proving that our content strategy effectively turned passive viewers into active participants.
In June 2024 Hisense strengthened its commitment to the Indonesian market not just through products but through meaningful social impact as the official partner of EURO 2024.
Miso Culture partnered with Hisense to execute a large scale Corporate Social Responsibility (CSR) initiative designed to empower the next generation of Indonesian football talent. Beyond ground activation the project aimed to revitalize the digital presence of the brand ensuring that their narrative resonated deeply with local audiences while simultaneously driving consideration for their electronic product lineup through strategic content.
We approached this campaign with a dual strategy by maximizing on ground impact and amplifying digital organic reach. For the CSR activation we managed a massive logistical feat by coordinating sponsorship distributions across 50 cities and reaching 60 schools to support talented young footballers.
To ensure this initiative received the spotlight it deserved we acted as the primary brand voice by distributing press releases to major top tier media outlets in Indonesia which successfully positioned Hisense as a brand that cares about local youth development. Parallel to the CSR push we overhauled the content strategy on TikTok to target the Awareness and Consideration stages of the funnel.
We moved away from generic product pushing and instead produced relatable high quality content that seamlessly integrated Hisense electronic products into the daily lives of consumers.
The campaign delivered a powerful boost to Hisense brand equity in Indonesia. The CSR initiative successfully cemented the image of Hisense as a socially responsible industry leader by securing widespread positive coverage across major national media. On the digital front our organic content strategy yielded immediate and measurable success.
Within just 14 days of implementation we reversed the stagnation in social engagement as the average organic view count on TikTok posts surged from 500+ to over 1,300+ achieving a remarkable growth of over 200%.
This integrated approach proved that aligning social purpose with smart digital storytelling is the key to winning hearts and minds in the Indonesian market.
Miso Culture supported the grand launch of OH! SOME in Indonesia in August 2024 by driving nationwide awareness through a focused PR push and high visibility digital banner advertising.
OH! SOME is positioned as a trend forward lifestyle retailer and officially entered Indonesia on 1 August 2024 marked by a large scale retail opening across multiple locations. The launch moment was amplified through public facing brand moments such as store opening highlights in Jakarta including Central Park Mall that quickly sparked public attention and social chatter.
For this project the objective was clear which was to help you introduce a “new name new energy” brand presence while building credibility fast through top tier media exposure and digital reach.
We executed a PR first launch playbook by distributing launch narratives and pitching coverage to 10 major Indonesian media outlets to ensure the grand launch story landed with the right angle for each publication.
The messaging leaned on timely hooks around brand transformation and market entry which helped journalists shape a story that felt relevant rather than just promotional. In parallel we ran digital advertisement banner placements to multiply reach and keep OH! SOME visible during the same high attention launch window.
The launch generated strong awareness through multi platform exposure by combining online media coverage with digital banners that helped reinforce recognition at scale. Store opening content also gained organic momentum through public posts and short form video coverage extending your reach beyond paid and earned media into social discovery.
This August 2024 launch moment became a foundation for the continued expansion narrative of OH! SOME in Indonesia as reported in subsequent business and marketing coverage.
Award
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[ Our Team ]
Brand Consultant, Project Manager
Company CEO
Graphic Designer, Illustration
Design Director
Art Direction, Visual Identity
Art Director
Motion Design, Editorial Design
Senior Designer
