Plan to visit or have a call with us?
- +62 8123 45678
- NEO SOHO, Jl. Letjen S. Parman, West Jakarta, Indonesia
Indonesia Coal and Energy Expo (ICEE) 2025 aimed to solidify its presence in the Indonesian market as a premier industry event. To achieve this, Miso Culture was tasked with executing a comprehensive integrated campaign from April to May 2025 that spanned both online digital ecosystems and offline event support.
The primary objective was to build a robust digital footprint from scratch, drive high-quality leads for the exhibition, and ensure a seamless on-ground experience during the event days. Our role encompassed end-to-end management, from social media architecture and content production to real-time event coverage and logistical support.
Our strategy was divided into two core pillars: Online Operations and Offline Event Support.
On the digital front, we established and managed official accounts across four major platforms: Instagram, TikTok, LinkedIn, and Facebook, ensuring a cohesive brand voice tailored to each channel.
We produced 14 pieces of original content—including high-engagement video recaps like “ICEE 2025 Dalam 1 Menit” and assisted in publishing 11 additional posts to maintain a consistent content cadence. This organic effort was amplified by targeted advertisement placements designed to capture professional leads.
For offline support, we extended the brand’s visibility beyond the screen. This included launching high-impact airport advertisements to capture traveling professionals and managing on-site logistics such as event giveaways (highway cards) and coffee services.
During the event, our photography and design team provided real-time coverage, shooting and editing videos on-site to upload fresh content immediately, keeping the digital audience connected to the live energy of the expo.
The campaign delivered exceptional growth and engagement metrics that surpassed industry standards. We successfully amassed a total following of over 13,000 across all platforms, with TikTok and Facebook showing particularly rapid growth at a Cost Per Follower (CPF) significantly lower than the industry average.
The integrated approach generated over 1 million impressions and successfully collected more than 1,500 qualified leads, directly contributing to the exhibition’s foot traffic and business opportunities.
Furthermore, Instagram demonstrated strong conversion performance with a conversion rate (CVR) of 14.56%, proving that our content strategy effectively turned passive viewers into active participants.
In September 2024 Wuling expanded its dealer network with the launch of the ZHC Aladin International outlet. Miso Culture was entrusted with the critical role of managing the Grand Opening Ceremony which was a pivotal moment to establish the dealership presence and welcome its first wave of customers.
The objective was to create a seamless professional and celebratory event that reflected the innovative brand spirit of Wuling while ensuring the specific identity of the ZHC Aladin International partner shone through. We were tasked with delivering a comprehensive event solution covering everything from initial planning to the final documentation output to ensure the launch was not just an event but a memorable milestone.
Our approach was holistic as we served as the backbone for the entire ceremony. We managed the Event Planning and Execution by meticulously designing the rundown to ensure a smooth flow of activities that engaged VIP guests and attendees. We handled the production of all Materials ensuring that every visual touchpoint from banners to stage design aligned perfectly with the corporate identity standards of Wuling.
Beyond the logistics we executed a targeted Promotion strategy to drive awareness and attendance. Crucially our team provided professional documentation services by capturing key moments of the ceremony with a cinematic and well conceptualized approach. This ensured that the energy of the launch was preserved in high quality visual assets ready for future marketing use.
The Grand Opening Ceremony was executed flawlessly creating a strong first impression for the ZHC Aladin International dealership. The event ran smoothly with high engagement from attendees and stakeholders successfully marking the official entry of the outlet into the market.
The key output was a comprehensive package of event documentation that was mature well conceptualized and professionally produced. These visual assets served not only as a record of the day but as powerful promotional tools that showcased the readiness and professionalism of the dealership to the wider public.