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In June 2024 Hisense strengthened its commitment to the Indonesian market not just through products but through meaningful social impact as the official partner of EURO 2024.
Miso Culture partnered with Hisense to execute a large scale Corporate Social Responsibility (CSR) initiative designed to empower the next generation of Indonesian football talent. Beyond ground activation the project aimed to revitalize the digital presence of the brand ensuring that their narrative resonated deeply with local audiences while simultaneously driving consideration for their electronic product lineup through strategic content.
We approached this campaign with a dual strategy by maximizing on ground impact and amplifying digital organic reach. For the CSR activation we managed a massive logistical feat by coordinating sponsorship distributions across 50 cities and reaching 60 schools to support talented young footballers.
To ensure this initiative received the spotlight it deserved we acted as the primary brand voice by distributing press releases to major top tier media outlets in Indonesia which successfully positioned Hisense as a brand that cares about local youth development. Parallel to the CSR push we overhauled the content strategy on TikTok to target the Awareness and Consideration stages of the funnel.
We moved away from generic product pushing and instead produced relatable high quality content that seamlessly integrated Hisense electronic products into the daily lives of consumers.
The campaign delivered a powerful boost to Hisense brand equity in Indonesia. The CSR initiative successfully cemented the image of Hisense as a socially responsible industry leader by securing widespread positive coverage across major national media. On the digital front our organic content strategy yielded immediate and measurable success.
Within just 14 days of implementation we reversed the stagnation in social engagement as the average organic view count on TikTok posts surged from 500+ to over 1,300+ achieving a remarkable growth of over 200%.
This integrated approach proved that aligning social purpose with smart digital storytelling is the key to winning hearts and minds in the Indonesian market.
Miso Culture supported the grand launch of OH! SOME in Indonesia in August 2024 by driving nationwide awareness through a focused PR push and high visibility digital banner advertising.
OH! SOME is positioned as a trend forward lifestyle retailer and officially entered Indonesia on 1 August 2024 marked by a large scale retail opening across multiple locations. The launch moment was amplified through public facing brand moments such as store opening highlights in Jakarta including Central Park Mall that quickly sparked public attention and social chatter.
For this project the objective was clear which was to help you introduce a “new name new energy” brand presence while building credibility fast through top tier media exposure and digital reach.
We executed a PR first launch playbook by distributing launch narratives and pitching coverage to 10 major Indonesian media outlets to ensure the grand launch story landed with the right angle for each publication.
The messaging leaned on timely hooks around brand transformation and market entry which helped journalists shape a story that felt relevant rather than just promotional. In parallel we ran digital advertisement banner placements to multiply reach and keep OH! SOME visible during the same high attention launch window.
The launch generated strong awareness through multi platform exposure by combining online media coverage with digital banners that helped reinforce recognition at scale. Store opening content also gained organic momentum through public posts and short form video coverage extending your reach beyond paid and earned media into social discovery.
This August 2024 launch moment became a foundation for the continued expansion narrative of OH! SOME in Indonesia as reported in subsequent business and marketing coverage.